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The “No More Mr. Nice Guy” approach to business
Sometimes, being nice isn’t nice to your business.
Hi,
Meet Ben Owen. He started out as a personal trainer, a self-proclaimed “nice guy” who just wanted to help. But after his marriage fell apart and his business crumbled, he finally realised the “Mr. Nice Guy” approach was killing him.
For Ben, “nice” meant putting everyone else first - until he had nothing left for himself. When he finally dropped the act and started saying “no,” his business thrived. Same goes for marketing. Stop being “nice” and be brutally honest with what works for your business.
Say no to anything that doesn’t get results, and invest in what does.
Catch you again,
Joel
PS. When the time is right, this is how I can help you:
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