Comfortable? Your Business Should Worry

Hi there,

Let’s be honest - comfort zones are tricky. They don’t just keep you safe; they wrap you in a warm cocoon where change feels unnecessary. But here’s the stark reality: comfort is the silent killer of business growth.

Years ago, I knew a business owner—sharp, driven, the type of person who could hold their own in any meeting. But they had one Achilles' heel: sticking to what they knew worked. Their marketing strategy was built on techniques that once skyrocketed their brand. The problem? Competitors started evolving, testing new methods, exploring bolder messaging. Meanwhile, their business started slipping behind, trapped by the safety net of “proven” tactics.

One day, the numbers were too obvious to ignore. What finally broke them out? A failed campaign—not a success story, but a flop that forced them to reassess everything. They scrapped the familiar approach, took a risk with a new, direct strategy, and it was a game changer. Clients took notice, and engagement soared. They learned the hard way that doing nothing different was the most dangerous move of all.

One culture tip: Build resilience to change. Start by shaking up small things - a tweak in messaging, a different call-to-action, a new type of content. This gets your team accustomed to evolving, so when a big shift is needed, it feels like the next natural step, not an earthquake.

Growth isn’t about reckless change; it’s about calculated risks that keep you moving forward. Because in business, playing it safe is the fastest way to be forgotten.

Catch you again,
Joel

PS. When the time is right, this is how I can help you:

• Sick of your marketing stagnating? Book a 1-2-1 breakthrough call with me here

• Catch the latest episode of the Stay Hungry Podcast and subscribe to our YouTube channel

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