Think Like Obi-Wan, Sell Like a Pro

Hi there,

Ever wonder why some businesses build lasting trust while others fade away? The secret is in how they position themselves.

Imagine Star Wars: Luke Skywalker craves an adventure to escape his mundane life as a farmer. Obi-Wan Kenobi, the wise mentor, offers him what he wants - an exciting journey. However, what Luke truly needs is to unlock his destiny as the most powerful Jedi.

In business, you’re not the hero; you’re the guide. Here’s how to adopt the Obi-Wan approach:

1. Start with What They Want: Whether clients think they need more ad traffic or trendier promotions, begin with their desires. Once engaged, you can subtly guide them to the deeper, more effective solutions they need.

2. Don’t Overwhelm: People want simple, relatable language. Skip the jargon-heavy talk. Communicate benefits that resonate, like “clothes that are twice as clean, in half the time.”

3. Be Direct and Confident: Your approach should be, “We’ll do it,” not “We aim to.” Confidence in delivering value reflects in how customers perceive you.

Shift your mindset: Guide clients with assurance. They may come for the adventure, but they’ll stay for the transformation.

Catch you again,
Joel

PS. When the time is right, this is how I can help you:

• Sick of your marketing stagnating? Book a 1-2-1 breakthrough call with me here

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