The £50k Lesson You Shouldn’t Ignore

Hi,

Here’s a story that stung but taught us volumes…

We ran an exceptionally successful campaign for a big client, helping them generate millions in property sales. Everything seemed perfect - until they left us. Why? It wasn’t due to lack of results but because we overlooked a simple want: being visited in-person and feeling valued locally.

This was our wake-up call: if you only focus on delivering what clients need, you can miss the human touch they want. Here’s how to bridge that gap:

1. Ask Directly: “What needs to happen for this to be the best decision you’ve ever made?” Simple questions reveal invaluable insights.

2. Personal Touch Matters: Great numbers don’t build relationships; personal interactions do. Adapt your strategy to include personal calls or visits that show genuine interest.

3. Integrate Wants and Needs: Blend what you know they need with the experiences they desire, like VIP events or regular check-ins.

It’s about more than results; it’s about making clients feel seen and special. Learn from our story so you don’t have to write your own version of this expensive lesson.

Catch you again,
Joel

PS. When the time is right, this is how I can help you:

• Sick of your marketing stagnating? Book a 1-2-1 breakthrough call with me here

• Catch the latest episode of the Stay Hungry Podcast and subscribe to our YouTube channel

• Get on top of your marketing budget with our free calculator