“Cyclone Power Five?” Let’s Be Real

You’re in a store looking for a new washing machine, and you see one advertised with “Cyclone Power Five Technology.” It sounds impressive, but what does it even mean? Most people will shrug and move on.

The truth? Customers care more about results than techy features.

Here’s how to keep your messaging grounded:

1. Highlight Real Benefits: Replace feature-driven language with relatable outcomes. “Your clothes, cleaner and faster” beats “cyclone power” any day.

2. Simplify, Simplify, Simplify: Overly complicated messaging alienates. People don’t need a 52-week game plan at the gym before they’ve bought; they need to know they’ll feel great and be able to keep up with their kids.

3. Inject Personality: Marketing can be fun and still be effective. Show your brand’s human side - it’s memorable and trustworthy.

So, ditch the jargon. Next time you want to highlight a product’s strength, ask yourself: is it clear, relatable, and does it meet their want for simplicity?

Catch you again,
Joel

PS. When the time is right, this is how I can help you:

• Sick of your marketing stagnating? Book a 1-2-1 breakthrough call with me here

• Catch the latest episode of the Stay Hungry Podcast and subscribe to our YouTube channel

• Get on top of your marketing budget with our free calculator