The Marketing That Sells Playbook: Treat Yourself Like An Athlete ⚡️

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Treat Yourself Like An Athlete

Let’s talk Usain Bolt. He didn’t break records and dominate track events just by showing up. He had a whole team behind him—his coach, his physio, a nutritionist, strength and conditioning coach—you name it. Bolt knew that to be the best, he had to invest in his performance from every angle.

Now, swap Bolt for you and the business world for the track. As a business owner or leader, you're running a marathon every day. Yet, too many business owners take shortcuts with the one thing that matters most: themselves. To perform at your peak, you need to build a support system around you, just like Bolt. Here’s how.

1. Get Your Mindset in Order

Your mindset is everything. Without the right headspace, you're just running laps on a treadmill—burning energy but getting nowhere. You need to be passion-driven, not fear-driven. Too many business owners let fear and stress dictate their actions, leading to burnout. It's time to hit reset. Surround yourself with a team of coaches, mentors, and peers who push you forward.

Usain didn’t coach himself, and neither should you.

2. Stay Physically Fit

Business is a tough game, and your body needs to keep up. If you're running on empty, feeling sluggish, or neglecting your health, it's going to show in your leadership. Get serious about your fitness, nutrition, and recovery. Leaders who stay fit and energised simply perform better. It’s not just about running a business—it’s about running you at full throttle.

Totally appreciate this is a bit ironic from me - but you should see my stack of nootropics and supplements just to keep my brain firing. I take this seriously. Work in progress.

3. Build Your Support Crew

Every high performer has a team around them. It’s no different in business. You need experts—people who are better than you in key areas—to elevate your game. Whether it’s a marketing strategist, a performance coach, or an accountant, the right support frees you up to focus on leading, not grinding.

Think of your team as your pit crew. The faster they work, the more you win.

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